The Value of a Social Media Fan….Priceless

This post was originally published on The Next Web on August 24th As social media continues to win respect and legitimacy in the hearts and minds of executives across the world and more companies than ever are looking to open up a Facebook page to take their brand “social” -a question that is repeatedly asked [...]

All About Freedom, Decency and Responsibility In A Social Media Age

Social media channels such as social networks and blogs present powerful tools to spread information to the masses . However recent events involving an Ex-Israeli soldier who posted pictures of herself while on military duty, have led me to think about how democratic countries should handle this sharing of information now that they are faced with [...]

A Case-Study In A Startup’s Fight For Differentiation Using Social Media

This post was originally featured on The Next Web. For those of you who haven’t yet heard of MMA, it probably sounds like some form of fancy business degree from the Wharton school of business – But for those of you who count themselves among the fighting aficionados of the 21st century, you must know [...]

Forex Trading and Social Media: A Case Study of easy-forex

This post was originally posted on socialmedia.biz on August 4th. We began working with easy-forex to combine their forex trading and social media activity back in February, 2010. We knew right away that teaming easy-forex’s expertise, vibrancy, and fresh approach to FX with our knowledge of the nuts and bolts of social media would invariably produce [...]

Soho OS: Big Ideas for Small Business

When companies are trying to figure out who they want to market to, they usually think in terms of quality; meaning high end B2B sales to large corporate customers – Or quantity; meaning high volume B2C sales targeting the individual consumer. Who do you think gets lost in the mix? – That’s right, small business. [...]

The Relationship Between the Brand and the Consumer on Social Networks: From Flirt to Love

on Sunday I gave a lecture at The Marker’s Customer Experience Conference. I spoke about: “The relationship between the brand and the consumer on social networks: From flirt to love.” How should brands engage with consumers on social networks? You’ll see that the relationship between brands and consumers on social networks is very similar to [...]

“A Picture’s Worth A Thousand Words” With Fotobabble – Literally

Have you ever looked at a photograph of a captivating figure, with vivid detail and exotic settings, and thought to yourself ‘If this person could talk, what would they say?’ That’s the question that the people at Fotobabble asked themselves before creating their innovative application that allows you to upload an accompanying audio message to [...]

5 Reasons Why You Want To Be At PIVOT

The Pivot conference is revving up again, scheduled to hit the Big Apple on the 17th – 19th of October, 2010. If you have anything to do with the marketing sweet spot of 18 – 34 year old generation ‘T’ (Techies), then you should definitely consider stopping by. Why?  5 reasons for you: Reason 1- [...]

Top 5 Tips on How to Use Foursquare

Since I have become addicted to Foursquare recently, the location check-in service, I set upon finding the best tips to get to the top of Foursquare’s leaderboard while playing fair. Here are the top 5 tips I can give you: 1) If you want to become mayor, check-in to places which you know that you’ll [...]

Social Media: Next Major Forex Player?

This post originally appeared on The Next Web on June 14th, 2010 If I were to ask you to put a face to the major players involved in foreign exchange, you’d probably think: Male, 50’s or 60’s, graying at the sides, stern faced, three pieced suit, European. Right or wrong, I’d bet any currency you want [...]