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Ayelet Noff
- 34, Female
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Interview with Saul Singer, Author of Start-Up Nation
Often time when I am traveling abroad, people ask me: “Why does Israel have so many startups? What is it about Israel that makes it so innovative and strong in the hi-tech industry?” Saul Singer together with Dan Senor have researched that question and have written a whole book about it. They believe the Israeli [...]Fotobabble Launches New iPhone App: Talking Photos Bring Memories to Life
(Guest post by Dorine Sinigaglia) Fotobabble launched its new iPhone app today, allowing people to add voice to the photos they send and share with friends and family via Email, Twitter, Facebook or an iPhone. With the new Fotobabble iPhone app, users can easily create talking photos within seconds with a few clicks on a Web [...]JVP’s Erel Margalit Tells Startups: “We Do Early Stage Now!”
Last month I had the honor of organizing Medialectica 2010 event together with JVP (Jerusalem Venture Partners). The concept of the event was a simple one: Allow entrepreneurs to network and also set up one on one meetings with any of the event’s sponsors: IBM, france telecom, Publicis [Incubator] and of course JVP. At the [...]The Top Five Reasons Brands Fear Social Media
I’ve been in the social media space now for quite a few years and I meet with at least 5 companies each week who have understood the importance of utilizing social media for their businesses but are still afraid of entering their brands into the new media age. What are they worried about? Here are the [...]HP Israel’s PSG Group Gains Momentum in the Social Media World
When Blonde 2.0 began to assist HP Israel’s Personal Systems Group with their social media marketing efforts, we found they had no representation in the social media world. A community had not yet been built for the group and their customer base did not have a proper network to turn to for questions and answers. [...]Social Media – Give It Some Time!
(Guest post by Dorine Sinigaglia) When talking to clients about social media and its effects on increasing sales of their products and increasing traffic to their site, the most asked, common question is: “That’s great – but what will social media do for us? Show me the money!” – and their point is rightfully valid. For those [...]ICQ Launches ICQ 7 – Introduces Social Messaging Across Networks
If we look back in history , we will find that much before Facebook, MySpace and YouTube, there was ICQ. For anyone who doesn’t know, ICQ was created in 1996 and is now wholly owned by AOL. ICQ was THE pioneer of social media and real time updates. It introduced us to instant messaging and a revolutionary [...]Starbucks’ Formula to Social Media Success
Starbucks has over 705,000 followers on twitter and over 5,428,000 fans on Facebook. I guess you could say that they’re doing something right on the Web. What is it about Starbucks’s social media strategy that makes it so successful? Let’s analyze Starbucks social behavior across the Web: 1) Starbucks on twitter – Starbucks engages with customers on twitter, [...]Blonde 2.0’s Top 10 Wishes for the Web in 2010
10. May Google Wave turns out to be a lot more convincing than what I’ve seen so far 9. May people stop giving relevance to terms like Web 2.0 and Web 3.0 and start giving relevance to what those terms mean 8. May advertisers finally admit the fact that that they cannot do without social media playing an [...]How to Create a Successful Business Blog
(guest post by Dorine Sinigaglia) When done correctly, a successful business blog can be extremely rewarding for businesses of any industry. Creating a blog from scratch is in no way easy; it requires hard work on the writer’s end and the ability to think creatively about the benefits its business has to offer the community. In [...]Ayelet Noff's Page
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Profile Information
- I'm a:
- Blogger, Consultant
- Specialties:
- Social Marketing Strategy & Consulting
- About Me:
- I am the proud founder and CEO of a consultancy firm helping brands use social media tools such as social networks, the blogosphere, and social software in order to create brand awareness or recruit employees. I have years of experience in helping to lead social media marketing campaigns to success.
My firm includes a full staff of experienced social marketing professionals who pride themselves on being Internet freaks. We build a customized social marketing strategy/plan for each company that we work with and use smart filtering tools to target exactly the right audience for each product. We also have an extensive network of connections with popular services and top bloggers to help brands get the exposure they deserve.
Our services include:
• Social media marketing: How do you reach your target audience on the social networks and create a buzz in the most effective manner? How do you continue the conversation about your brand without being “spammy”? How do you build relationships with consumers? We will help you can create an effective buzz campaign for your brand.
• Website enhancement: What kind of features would make your Website more social and viral? What type of content would keep your target audience on your website for longer periods of time? We will help you create the best possible consumer experience.
• Blogger outreach and exposure in the blogosphere: What is the right way to approach bloggers in order to receive positive coverage? Which bloggers should you approach? How do you build long-lasting relationships with bloggers? We will help you receive maximum exposure for your brand in the blogosphere.
• Managing your brand’s image on the Web: How do you manage your brand’s image on the Web? How do you make sure that when someone Googles your brand’s name, the top results are the ones that you want them to see? We’ll show you!
• Branding and positioning: Not sure how to brand or position yourself? Wondering who your competitors are? We’ll help you understand how to put yourself in the best position in the market.
• Business development: Want to create an application for Facebook but not sure what type? Trying to get uptake for a new widget? We’ll help you understand the key factors that will cause your application/widget to become viral and successful. We can also create that customized application for you.
A little more about me….
I have over ten years of experience in the hi-tech industry. I was the Marketing Manager at ICQ for four years and also held various executive marketing positions in different startups. Currently I am also a member of AdHocnium, an ad-hoc agency made up of the top social media experts worldwide, which helps large-scale companies to communicate more effectively with their consumers. I hold an MBA degree from Tel Aviv University, and a BA in Politics from Brandeis University.
- Website:
- http://www.blonde2dot0.com/
- Interests:
- Social networks, web 2.0, social media, social software, blogging, music, movies, travel
- Hometown:
- Israel
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