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Specialties:
Shalhevet Communications offers top-tier global marketing and communications services to Israeli technology companies, including those who may not have the resources for a full-time VP of marketing and/or marcom manager. They translate technology into benefits, while bridging cultural and language gaps through personal training. Their marketing programs are based on concrete market research and competitive analysis, with a focus on branding, key message development, collateral materials, PR and tradeshow support.
About Me:
Yona Cymerman, managing director of Shalhevet Communications, has lived in Israel, Canada and the UK, and understands the cultural idiosyncrasies that must be taken into consideration when undertaking a marketing campaign. Formerly vice president of strategic marketing at Ruder Finn (a global communications firm), Yona has over 12 years experience. She has developed marketing programs for Israel's leading tech companies and successful start ups, has planned and participated in tradeshows and events around the world and has helped her clients win industry awards and recognition from top-tier journalists. Yona is fluent in Hebrew and English.
Hometown:
Modiin
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